How to sell clothing in Second Life

Second Life has a real economy: residents pay Linden dollars (L$), which can be exchanged for real money. Clothing sells in two places - in-world stores and the web Marketplace - and most creators use both.

What you need

• A finished, tested product with permissions set
• A product picture
• A place to sell: a Marketplace store, land or a rented shop

Steps

1. Pack the product. Put the garment in every body size, the HUD and a notecard into a box or folder.
2. Make a demo. Offer a free demo version, clearly marked, so people can try the fit on their own body.
3. Make the picture. A clear, well-lit picture that shows the real product, with the supported bodies named on it.
4. List on the Marketplace. Open a Marketplace store, list the product with good keywords: garment type, body names, style.
5. Sell in-world. Rent a shop or set up on your own land, and put the product in a vendor or set the box for sale.
6. Be seen. Take part in shopping events, start a store group, and post pictures where Second Life fashion is followed.

Tips

• Support the bodies your customers actually wear, even if that means fewer designs.
• Answer customer notecards quickly; reviews follow service.
• Premade full-perm meshes are a way to earn from your modelling without running a fashion brand.

Next

• How to set permissions on Second Life products
• How to make a texture changer HUD for Second Life

Words you do not know? See the glossary. All guides: how-to guides.

This page is a written overview. In the SL Designers video courses you watch clothing being made from start to finish, and our Blender addons take over much of the technical work.